Simply by using the internet, it is more than likely that a users privacy has already been jeopardized. Huge corporations are tracking users information, trying to gain valuable knowledge about costumers to improve sales. Just by using a Google search, already they have given away their location, and a little bit of what is of interest to them.
Almost all websites now force users into creating an account in order to use the premium features of the website. There are few websites that will offer all of their services without an account. A prime example of this is Google. Google will let users use some of their features without requiring an online account, but most require an account. Company's will do this in order that they can gather information about you more easily, for as soon as you have an avatar on a website, they can quickly personalize your web experience. One of Web 3.0's main functions is entirely dedicated to having a personalized experience on the web. Unfortunately, online accounts are susceptible to hacking, such as in the case of the Adobe breach.
As we move further into the digital age, it is more and more likely that online privacy will be harder to maintain. Users are trading their Anonymity for access, losing any privacy that they may have had. Although it is possible for users to maintain a certain amount of privacy, it is a difficult task, and is near impossible to have complete privacy on the internet. Nowadays, websites want your name, birth date, and more all so that they can customize the web for you.
- ↑ Witte, D. S. (2014). PRIVACY DELETED: IS IT TOO LATE TO PROTECT OUR PRIVACY ONLINE?. Journal Of Internet Law, 18(1), 1-28.